A Great Event with Seth Godin

We are pleased to feature this article written by marketing professional Ellen Henderson.  Be sure to check out Ellen’s blog as well! This morning I attended Seth Godin’s event at the Rialto Theater.  It was part of his tour to speak about his new book, Lynchpin, as well as to address one of the key concepts.. read more →

Read Marketing News Online

Marketing News is now available to all current collegiate members online through the AMA website, marketingpower.com. In order to view the current issue and all issues dating back to September 2009, you will be asked to login to the AMA website. To do this, you will need to have set up a profile on the.. read more →

Looking For A Few Good Books?

If you’re looking for some good business books to read, here are some to consider. Good To Great: Why Some Companies Make the Leap by Jim Collins Governing the Commons by Elinor Ostrom Health Economics by Charles E. Phelps Healthy Company: Eight Strategies to Develop People, Product by Robert H. Rosen and Lisa Berger How.. read more →