2012 Collegiate Conference Program
Conference Agenda
Keynote Speaker:
Scot Safon, EVP/General Manager of HLN (CNN Headline News)
Breakout sessions:
- “Learn how to tell your story” - Robert Wilson, Story Telling Expert and Author of the Un-Comfort Zone, will provide great insight on how to tell your story and stand out from the rest in an interview.
- “Negotiate Pay” – Pam Brown from Emory will give great direction on how to handle this sticky subject.
Lunch:
Moe’s Southwest Grill will provide some tasty fare for lunch. You will be able to choose 1 of the following:
- The Joey Bag of Donuts burrito – served with all natural, no hormones added, cage free, all white chicken breast meat or 100% ground beef, black beans, seasoned rice, shredded cheese and pico de gallo wrapped in a flour tortilla.
- The Art Vandalay burrito – a vegetarian burrito served with black beans, seasoned rice, lettuce, all-natural sour cream, handmade guacamole, shredded cheese and pico de gallo wrapped in a flour tortilla.
10 Year Panel:
“Marketing” can be so broad. We have pulled together a panel of successful professionals (all under or around 30) from both the business marketing side and agency side to share their experiences about their first 10 years in the “real world.” Maybe listening to them can help you choose a path?
Closing Speaker IBM- “The Global CMO”
IBM recently did a Global CMO study about what CMOs across the world need and want. IBM is going to give student an inside look at what their boss’s boss’s boss wants and how they can play an integral role in providing that.
Recruitment and Job Fair Participants
Introduce yourself to key contacts at the following companies (more companies are being added every day):
- Ariba
- Assurant Solutions
- Atlanta Braves
- Atlanta Hawks
- BVK/RMI
- Communications21
- Dynami
- EcoLink
- Engauge
- Firecracker Digital
- Guest Relations Marketing
- Georgia State University MBA Program
- Jackson Spalding
- Jas Forwarding
- rDialogue
- Sparks Grove
- The Weather Channel
- Turner
Interact with AMA Collegiate & Win Free Stuff!
We will have engaging things going on during the whole conference! Be sure to follow us on Twitter and Facebook for a chance to play during the conference!
Speaker Biographies
Coming soon!
2012 Collegiate Conference Sponsors
- IBM
We are extremely excited to announce that IBM will be both sponsoring and speaking at the 26th AMA Atlanta Collegiate Conference. IBM is going to tell you about the future of marketing – and what that means for those of you going in to the workforce.
IBM has been helping businesses innovate and deliver increased value for over 100 years. IBM helps clients solve their most pressing issues by combining forward thinking, business insight, research and industry experience with the latest technologies. - Moe’s Southwest Grill
Moe’s Southwest Grill is sponsoring lunch and has tasty burritos for all of the conference attendees.
About AMA-Collegiate Outreach
Collegiate Outreach educates students about career opportunities available in marketing. Our team is committed to training students of marketing through educational programs, personalized career counseling and networking opportunities. We are the link between the academic marketing world and the professional marketing world as college students prepare for their career.
We offer a variety of events, networking opportunities and resume assistants. Collegiate Outreach also assists in launching and growing collegiate AMA chapters through leadership training, strategic plan development, speaker sourcing and more.
Contact AMA-Atlanta Collegiate
- Blog – ama-collegiate.com, #AMACollegiate
- Facebook – www.facebook.com/amacollegiate
- Twitter – @amacollegiate
- Email – amaatlantacollegiate@gmail.com
